“Look to Michigan” Campaign
University of Michigan
The Look to Michigan Campaign is a long-term fundraising campaign developed by the Office of University Development, promising to make a significant impact in the areas of education, health, civic engagement, and sustainability.
The Look to Michigan Anthem was undeniably the most important video created for the campaign. The video team started collaborating and planning in early June 2024. I created storyboards, assisted with filming, and animated any necessary graphics.
Videos
The Look to Michigan Case Slideshow was created for the Campaign Program launch, displayed for hundreds of school staff and important donors of the university. This slideshow was one of my largest projects for the campaign, and one that I take sole ownership for completing. I filmed B-Roll, animated any text or icon graphics, and edited everything together.
The LTM graphics were created by OUD’s graphic design team, specifically Kara Fields and Adam Beeman. I was later asked to turn these graphics into animations, and they are now used in any video content relating to the Look to Michigan Campaign.
Animation
